The rapid generation of alternative data obtained through global trade, social networks, emails, financial reports, satellites, geolocation, among other sources has introduced a great new opportunity to improve profits in the market. The correct use of alternative data through machine learning gives companies a fascinating advantage of making better decisions and growing rapidly with valuable information. Alternative data is gaining popularity among importers, exporters, financial institutions, logistics companies, corporations, law firms, insurance companies, sales & marketing teams, asset management companies, academic institutions, government agencies and other businesses. The industry is expanding rapidly due to the fact that alternative data can give better insights. The global alternative market is estimated to grow from $1.70 billion in 2020 to $2.41 billion in